Unnatea
Digital Access to Social Protection for Tea Garden Communities
Empowering tea garden workers across Assam to discover, understand, and claim essential government welfare benefits through video-based learning in their regional language.
Platform Walkthrough
See Unnatea in Action
Watch how our intuitive video interface transforms complex government scheme procedures into clear, accessible steps.
Field Context
Bridging the Gap for Tea Workers in Assam
Across Assam's tea gardens, thousands of women sustain India's tea industry. They are skilled, dedicated, and essential to its success. Yet when accessing government welfare entitlements, these workers often face steep barriers.
In 2023, the Ethical Tea Partnership policy review revealed that despite numerous applicable social protection schemes, tea workers struggle to access them due to digital literacy gaps, documentation hurdles, and jargon-heavy portals.
ETP India Tea Forum: Translating grassroots dialogue into collective tech action.
Program Architecture
Udayini: Women in Leadership
Ethical Tea Partnership launched Udayini - Women in Leadership with support from The Republic of Tea, nurturing female leaders across Dirial and Dirok tea estates in Assam.
Through direct community consultations with women tea pluckers and adolescent girls, one realization emerged: digital tools are profoundly empowering only when designed around user literacy levels and cultural context.
Markzin engineered Unnatea to make scheme discovery fast, visual, and self-directed.
Designed with Empathy
Core Capabilities of Unnatea
Every interaction is engineered to remove friction for first-time digital users.
Video-Based Learning
Government welfare schemes presented as short, engaging videos in Assamese and regional languages. Designed for swipeable, accessible viewing.
Multilingual Support
Full interface and audio-visual content in Assamese, Hindi, and English to serve diverse linguistic backgrounds across estates.
Step-by-Step Guidance
Clear documentation requirements, eligibility checklists, and direct navigation to official government portals.
AI Conversational Assistant
24/7 intelligent assistance resolving queries regarding scheme benefits, eligibility criteria, and office procedures in plain language.
Community Support System
Integrated query ticketing connecting workers with local mobilisers and estate welfare officers for hands-on application help.
Secure & Privacy-First
Zero unauthorized data sharing, encrypted profiles, and privacy-conscious design built for shared family or community smartphones.
Welfare Portfolios
Government Schemes Made Accessible
Categorized and verified against official portals including MyScheme, NFSA, and PMJAY.
Health & Ayushman Bharat
Ayushman Card & Critical Care
Education & Scholarships
Girl Child & Post-Matric
Housing & PMAY
Pucca House & Sanitation
Ration & Food Security
NFSA & Antyodaya
Social Security & Pensions
Widow, Old-Age & Disability
Employment & MGNREGA
Job Cards & Skill Training
Ground Validation
Building Trust Byte by Byte
Direct field engagements across Dirial and Dirok Tea Estates in Assam.
Field testing with tea garden workers
Community training and digital orientation
Women learning app navigation hands-on
Video-based scheme walkthrough demonstration
Grassroots interaction with estate mobilisers
Estate community engagement session
One-on-one digital scheme guidance
Feedback collection and UI iteration
Community mobilization in Assam
"We saw technology meet trust, not in corporate offices, but under tin roofs and among tea bushes. We were not there to teach from a distance; we were there to listen."
Markzin Field Engineering Team
Field Documentary
Community Voices and Impact Story
Documenting how digital welfare access changes everyday lives in Assam tea gardens.
End-User Feedback
Words from the Tea Garden Community
"I used to stand outside the bank and wait for my husband to finish the work. I didn't know how to fill out the forms or who to ask. Now, with this app, I feel I can do it myself. For the first time, I feel included."
Woman Tea Worker
Dirok Tea Estate, Assam
Coalition
Built with Purpose, Together
Unnatea is made possible through sustained international cooperation.
Scale the Impact
Bring Unnatea to Your Tea Estate
Interested in training community mobilisers and onboarding tea workers in your estate? We collaborate with producers, associations, and welfare programs across India.
Direct enquiry: communications@markzin.com