NRFS is a user-friendly app that utilizes AI and integrates Machine Learning, connecting individuals with technology and facilitating communication through technological means.

NRFS provides information and creates awareness among the vast ecosystem of MSME in India to help them adopt sustainable and responsible business practices.

In addition to provision of information, NRFS provides real time ‘referral and hand holding support’ to its user through “Toll Free Helpline” and regular follow up/ notification support on updates around MSME sustainability. Users can access ‘Online Training’ on various aspects of MSME sustainability, as per their requirement.

NRFS is technology solution to address actual need of the people (users) across the entire MSME ecosystem. Existing MSMEs, prospective or new entrepreneurs across the country are the ‘Primary User’ of NRMS. The other stakeholders as ‘Chamber of Commerce & Industries’, Government bodies and professional fraternities connected with MSME will participate in NRFS and use the App as a step towards attaining the common goal of “Net zero”!

The ultimate objective of NRFS is to make people understand the importance and incentives for being sustainable and responsible. As suggested by our field research, MSMEs require initial impetus of ‘improved access to Finance and Technology’ to continue with their sustainability journey, even after having adequate ‘Information’ on sustainability. NRFS addresses that requirement by providing information and connect with Finance and Technology solutions from Siemens, that act as a catalyst for transformation of MSMEs into sustainable and responsible business.

Online trainings on various aspects of MSME sustainability, technology and finance solutions for sustainability will be available for users. Training modules will be developed as per the actual training/ communication need of users, i.e. MSMEs in India. Local language will be used as the medium of communication.

Given the fact that the MVP version is launched in Maharashtra, NRFS is available in Marathi and English currently. As per our studies across the MSME clusters in India, a total of 5 Indian languages in addition to English can make it capable to communicate effectively across all MSME clusters and conglomerates in India.

Use of local language and provision of immediate referral support through AI Chatbot “Neha” and Toll-Free Helpline of “Neha” makes NRFS more inclusive. NRFS leverages the ‘Power of Technology’ to connect all the ‘People’ within the MSME ecosystem and utilizes the “Power of accurate and timely Information” to ensure adoption of sustainable and ‘nature- responsive’ sustainable MSME practices.

Existing as well as prospective entrepreneurs, that includes marginalized groups like women, youth from disadvantageous or remote locations will directly get immediate access to the information and capacity or finance and technology.

Use of local language in NRFS encourages and supports ‘Financial Inclusion’ of the people who are still outside the coverage of Finance support. NRFS presents information in different forms and formats, such as illustrations, excerpts, videos, and all in local language.

Social media and News section of NRFS connects MSMEs with a larger network and at the same time it keeps them updated on latest progress or best practices around MSME sustainability in India and beyond.

Currently we are finalizing the App design, functionalities, content and socio- economic target coverage. We are doing this in close coordination with Siemens team for adding ‘People’ to our collective vision of ‘MSME sustainability’ in India and in Asia.

We are in the process of launching the solution across all the 6 MSME zones in India to cover the entire MSME community at one go.